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Add Credibility to Your Message in 

5 Easy Ways

1. Find opportunities, such as writers groups and the Publishers Marketing Association “University” to meet more experienced people in your field.

2. Be prepared to gain knowledge from chance encounters with experts. Have an open mind with note paper and writing implement handy.

3. Make note of the speaker, date, and occasion, as well as pertinent information you wish to quote, soon after your encounter.

4. Support statements with specific facts that you can attribute to an expert. Don’t fabricate.

5. Get permission from the expert if you want to quote in print. "I am doing research on this topic--or I'm wiring an article or book on this topic. May I quote you?"

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