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Communication Tips


Expose Yourself

Generate as much interest in your book as you possibly can. Successful authors are convinced that radio interviews are the very best means of personally publicizing a book.

Get on all the talk shows you can! AceCo. is an excellent resource.  Click here  Get on the air as much as you possibly can, as often as you can--local, regional, and national prime-time venues, whatever it takes.

Use a great news release, something that grabs attention, holds the reader’s interest, and leads them to take positive action. These releases will become part of your media kit and may be faxed to hundreds of radio and television hosts and producers.

Do some homework for your interviewer. Provide a short list of questions that might be asked about you and your book during the interview. Refer to them as FAQ’s, frequently asked questions. Sometimes this bit of forethought will get you the interview. Your recommended questions will make the interviewer’s work easier and make them look smarter. Most interviewers will not have time to read your book. The questions will help focus attention on the points you want to get across.

Have two books with you when interviewing in person, one for the interviewer, and one for yourself. If you are on television, hold up the book, cover facing the camera, and refer to it by title, not to yourself. If you expect to quote or point out a specific page, use paper clips or markers.

Be prepared to leave your contact information with the receptionist when you are interviewed in person. Sometimes people call in after you’re gone and the station receptionist will have no information to offer unless you have provided it. The receptionist will now be your contact to the world. She or he is a very important person.

Always follow up with a thank you note to the person who interviewed you as well as the producer of the show. If possible, also send a note to management complimenting the expertise of the interviewer. Such compliments are appreciated.

Remember, when it comes to
selling books, exposure is good!


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