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Generate as much interest in your book as you
possibly can. Successful
authors are convinced that radio interviews are the very best means of
personally publicizing a book.
Get on all the
talk shows you can! AceCo. is an excellent resource.
Click here Get on the air as much as you possibly can, as often
as you can--local, regional, and national prime-time venues,
whatever it takes.
Use a great news release,
something that grabs attention, holds the reader’s interest, and leads
them to take positive action. These releases will become part of your
media kit and may be faxed to hundreds of radio and television hosts and
producers.
Do some homework for your interviewer. Provide a
short list of questions that might be asked about you and your book
during the interview. Refer to them as FAQ’s, frequently asked
questions. Sometimes this bit of forethought will get you the interview.
Your recommended questions will make the interviewer’s work easier and
make them look smarter. Most interviewers will not have time to read
your book. The questions will help focus attention on the points you
want to get across.
Have two books with you when interviewing in person,
one for the interviewer, and one for yourself. If you are on television,
hold up the book, cover facing the camera, and refer to it by title, not
to yourself. If you expect to quote or point out a specific page, use
paper clips or markers.
Be prepared to leave your contact information with
the receptionist when you are interviewed in person. Sometimes people
call in after you’re gone and the station receptionist will have no
information to offer unless you have provided it. The receptionist will
now be your contact to the world. She or he is a very important person.
Always follow up with a thank you note
to the person who interviewed you as well as the producer of the show. If
possible, also send a note to management complimenting the expertise of the
interviewer. Such compliments are appreciated.
Remember, when it comes to
selling
books, exposure is good!
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